The vertical weights of letters need to be slightly thinned so they can optically match the thickness of the horizontals.
Kerning between letters needs to feel consistently spaced instead of neglecting the excessive gaps between the A and C.
This is an example of a letter that’s trying too hard to be unique and it ends up looking bad.
The chamfer cuts on the extreme points of the X are distinct, but feel a little gimmicky when compared to the maturity and sophistication SpaceX deserves.
The inside edges come too close to the large X curve. Slightly adjusting these points will help the eye follow the curve more cleanly.
A well-crafted logotype avoids getting too quirky with too many letterforms so that it can be quickly read and understood. With this logo there are too many abnormalities that dilute the visual presentation. In the SpaceX logo, the X is the hero and the other letters should be subordinate.
Many of the chamfering angles are inconsistent, but can be smoothed out to help the lettering feel cohesive.
Horizontal weights in letterforms should be made optically consistent so the weights can be balanced instead of fluctuating heights. For example the crossbar of the S, the C, and the E all have different heights.
The ends of the letters now match each other and the curves have a pleasing velocity.
The top of the A is broadened and aligned with the tops of the rest of the letters.
Each letter now has correctly proportioned vertical and horizontal weights.
The left curve of the E pairs well with the curve of the C, while the straight edge on the right of the letter prepares the eye for the sharp edges of the X.
The final point of the X now feels stronger and confident.
These inner angles now follow and accentuate the dynamic trajectory in the arc of the X.
The spacing between each of the letters has now been customized to have an exact, readable cadence and pace.
Chamfers and joints were cleaned up to help convey the maturity of space exploration and presents a sense of speed and innate strength.
Every letter now displays a balance of straight and curved forms.